最好的市场营销书

精选 53 本全球热门书籍——简介、封面与经典语录。

Marketing titles explain attention, positioning, and why people buy. They are for founders, operators, and anyone whose job is to make a thing get chosen.

全部自我提升职业与成功商业健康效率心理学灵性激励理财市场营销管理与领导生活方式创业政治法律经济历史小说哲学人际关系育儿健康与饮食沟通社会与文化销售教育媒体科技艺术与设计运动传记

All Marketers Are Liars by Seth Godin book cover

All Marketers Are Liars

Seth Godin

Brand Sense

Martin Lindstrom

Breakthrough Advertising by Eugene M. Schwartz book cover

Breakthrough Advertising

Eugene M. Schwartz

Building a StoryBrand by Donald Miller book cover

Building a StoryBrand

Donald Miller

Buyology by Martin Lindstrom book cover

Buyology

Martin Lindstrom

Confessions of an Advertising Man by David Ogilvy book cover

Confessions of an Advertising Man

David Ogilvy

Contagious by Jonah Berger book cover

Contagious

Jonah Berger

Content Inc. by Joe Pulizzi book cover

Content Inc.

Joe Pulizzi

Crushing It! by Gary Vaynerchuk book cover

Crushing It!

Gary Vaynerchuk

Epic Content Marketing by Joe Pulizzi book cover

Epic Content Marketing

Joe Pulizzi

Free by Chris Anderson book cover

Free

Chris Anderson

Hacking Growth by Sean Ellis book cover

Hacking Growth

Sean Ellis

Hooked by Nir Eyal book cover

Hooked

Nir Eyal

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk book cover

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk

Made to Stick by Chip Heath book cover

Made to Stick

Chip Heath

Obviously Awesome by April Dunford book cover

Obviously Awesome

April Dunford

Ogilvy on Advertising by David Ogilvy book cover

Ogilvy on Advertising

David Ogilvy

Permission Marketing by Seth Godin book cover

Permission Marketing

Seth Godin

Play Bigger by Al Ramadan book cover

Play Bigger

Al Ramadan

Positioning by Al Ries book cover

Positioning

Al Ries

Pre-Suasion by Robert B. Cialdini book cover

Pre-Suasion

Robert B. Cialdini

Purple Cow by Seth Godin book cover

Purple Cow

Seth Godin

Scientific Advertising by Claude Hopkins book cover

Scientific Advertising

Claude Hopkins

The 1-Page Marketing Plan by Allan Dib book cover

The 1-Page Marketing Plan

Allan Dib

The 22 Immutable Laws of Marketing by Al Ries book cover

The 22 Immutable Laws of Marketing

Al Ries

The Copywriter's Handbook by Robert W. Bly book cover

The Copywriter's Handbook

Robert W. Bly

The Long Tail by Chris Anderson book cover

The Long Tail

Chris Anderson

They Ask, You Answer by Marcus Sheridan book cover

They Ask, You Answer

Marcus Sheridan

This Is Marketing by Seth Godin book cover

This Is Marketing

Seth Godin

Traction by Gabriel Weinberg book cover

Traction

Gabriel Weinberg

Tribes by Seth Godin book cover

Tribes

Seth Godin

Youtility by Jay Baer book cover

Youtility

Jay Baer

Marketing Management by Philip Kotler book cover

Marketing Management

Philip Kotler

Consumer behavior by Leon G. Schiffman book cover

Consumer behavior

Leon G. Schiffman

Empire of Pain by Patrick Radden Keefe book cover

Empire of Pain

Patrick Radden Keefe

Logo modernism

Jens Müller

Propaganda by Edward L. Bernays book cover

Propaganda

Edward L. Bernays

Everybody Writes by Ann Handley book cover

Everybody Writes

Ann Handley

BUILDING A STORY BRAND

Donald Miller

Strategic marketing by David W. Cravens book cover

Strategic marketing

David W. Cravens

The brand gap

Marty Neumeier

Marketing research by Naresh K. Malhotra book cover

Marketing research

Naresh K. Malhotra

E-commerce by Kenneth C. Laudon book cover

E-commerce

Kenneth C. Laudon

Applied Imagination by Alex Faickney Osborn book cover

Applied Imagination

Alex Faickney Osborn

Advertising copywriting by Philip Ward Burton book cover

Advertising copywriting

Philip Ward Burton

The complete works of Robert Browning Volume XVI by Robert Browning book cover

The complete works of Robert Browning Volume XVI

Robert Browning

Consumer behavior and marketing action by Henry Assael book cover

Consumer behavior and marketing action

Henry Assael

Marketing for entrepreneurs by Frederick G. Crane book cover

Marketing for entrepreneurs

Frederick G. Crane